S. T. Dupont Celebrates 145 Years With New Luxury Collections – Forbes

Conquest of the Wild West timepiece from the Prestige Collection. S. T. DUPONT

S. T. Dupont is celebrating its 145th anniversary this year, and some fascinating new products are making their debut in recognition of this milestone, including the Conquest of the Wild West shown here. Founded by Simon Tissot-Dupont—hence the “S. T.” in the brand name—the company is known for such luxury items as lighters, pens and other accessories. And this year’s Conquest of the Wild West seems particularly fitting, since the Wild West is a symbol of strength, adventure and imagination, which are equally symbolic of the Paris-based brand.

S.T. Dupont is about storytelling, heritage and excellence,” says Dana Metz, U.S. brand manager of S. T. Dupont, which is distributed in the U. S. by Davidoff of Geneva, USA. “When you think of the Wild West or the American Frontier, you think of all the ‘tall tales’ and legends that evolved from this period, as well as traditions of the American Cowboy and who he is today. And, of course, being exceptional is about having a vision to challenge boundaries and charter new paths for the future,” she explains, no doubt referring to Simon Tissot-Dupont and his professional dreams.

The extensive collection offers three versions: Premium, Prestige and Diamond. The Premium collection includes engraved brass bullet-shaped cuff links with a palladium finish, a Line D Lighter (with a whimsical fake bullet hole through its body) on a chain, and a Smoking Kit that includes the lighter and a bullet-shaped cigar punch. As for pens, the Premium collection fountain pen, rollerball and ballpoint pen each have a black lacquer barrel embellished with meteorite dust and palladium-finished brass appointments.

The Prestige Collection comprises a pen, lighter and watch. The Line 2 Lighter is crafted from heather wood and palladium-finished brass, and it comes in a leather holder that reminds me, not surprisingly, of a gun holster. The palladium-finished brass and wood fountain pen also comes in a leather holder. The watch features an engraved case and its dial and leather strap offer the same rich hues of heather wood as the other pieces in the collection. A Writing Kit and a Collector’s Set, which include various components of the collection, are also available.

Premium Collection Fountain Pen, cap off.

The Diamond Collection comprises a lighter and fountain pen, both of which are embellished with diamonds and crafted from engraved brass with a gold finish and buffalo back horn.

All of the items were designed in Paris and manufactured in Faverges, France, at the S. T. Dupont factory, with the exception of the Wild West watch, which hails from Switzerland.

When asked what today’s luxury consumer is looking for in a product, Metz shares, “The consumer today is less worried about ‘what I have’ and instead focuses more on ‘who I am.’ They want to be unique. They care about the quality of an item when purchasing luxury goods. The fact that the Conquest of the Wild West Prestige Pen is handmade in France sells itself 90% of the time.”

Source: S. T. Dupont Celebrates 145 Years With New Luxury Collections